Portfolio:
Semester Long Personal Brand Project
The objective for this project was to create a brand over the entirety of a semester. Each week a different section of this assignment was completed and critiqued by the class. We were required to research companies in our desired field, create our brand identity, and create a website for the company we are.
Upparel - Senior Capstone
This project was to create a brand that has been identified as lacking in the market. Each week of the semester a different topic would be looked at in order to piece together the final presentation. Environmental scanning, consumer research, pricing and competition, branding, marketing and promotional strategies, budgets and building a team, trend research, merchandising mix and product development, mix SKUS and sourcing, store layout, merchandising strategies, and lastly a website. All of these components come together to make up this final presentation. First starting with identifying a problem, and then discovering how a brand could be created in order to be a solution. After this many things were considered such as identifying a target market, competitors, locations, what the interiors of the stores would look like, and how the brand wants the customers to perceive the brand that was created.
Buying Project
During this project each student had to select a company and create a six month buying plan that included reductions, BOM, stock plan, and an assortment plan.
Mini Buying Project
The goal of this mini buying project was to create a faux company, develop the about, target market, inspiration for the collection, a PEST analysis, and a mood board.
The Environmental Impacts of the Fashion Industry in the US
The goal of this project was to discuss two impacts on the environment as a result of the fashion industry.
Brand Marketing Project
The focus of this project was to determine the market needs, market trends and market growth to create a SWOT analysis and find the keys to success for YSL beauty.
Consumer Spending Patterns Infographic
This assignment was to compare three countries to the United States in regard to what percentage of their income is spent.
Identity Matrix
This assignment was created using Adobe Illustrator and Adobe Indesign. The assignment was to create a business card going through the design process in order to create different shapes, symbols, combinations of shapes and symbols, typography, and the combination of shapes, symbols, and typography.
Zine Pack Presentation
This assignment was to go through the design process including hand sketches, digital renderings, photo inspiration and collages, experimenting with the zine, then the final result of the zine pack.
Retail Sample Board
This assignment was to choose a retail store and create a sample board of the items that would be used to design that store.
Specialty Sourcing Scenario
This assignment was to choose two countries that would be best to source menswear from in the Americas. I chose Honduras and Mexico for my two sourcing countries and based my findings off of different charts and textbook information.
Environmental Jobs in the Fashion Industry
For this assignment I had to pretend as if I were applying to a job and choose what job I would apply to due to the environmental benefits. I had to give the information about the company and how that job would have applied to both in environmental studies and the fashion industry.
Golden New Year Wall Display
For this assignment we created a wall display in Norton at High Point University. I designed a concept, came up with a mood board, and a list of materials that would be needed. After finishing the wall display I also took photos to add into the presentation.
Boho Chic Mood Board
This assignment was to create the concept for an upscale children's store. We were required to list every material that would be used in the children’s store while taking into account things like children will be in the store, and children tend to make messes of things.
VMD Company Analysis - Architectural Digest
For this mini project each student was assigned a new company each week to give a mini presentation about that company. Each week we looked at a different field. The goal was to improve the presentation skills of the students.
VMD Company Analysis - Ralph Lauren
For this mini project each student was assigned a new company each week to give a mini presentation about that company. Each week we looked at a different field. The goal was to improve the presentation skills of the students.
VMD Company Analysis - Roman and Williams
For this mini project each student was assigned a new company each week to give a mini presentation about that company. Each week we looked at a different field. The goal was to improve the presentation skills of the students.
VMD Company Analysis - Sarabeth’s
For this mini project each student was assigned a new company each week to give a mini presentation about that company. Each week we looked at a different field. The goal was to improve the presentation skills of the students.
Dean’s Student Council Activity for Incoming Students
This was used for an event hosted by the School of Art and Design at HPU for incoming freshman. We were tasked with creating a project for the students to complete. My task included having the group of students crate a window display using four items. We also gave them clues to the next location for the next task as well as a password to use once they got there.
The Nashville Edit
The Nashville Edit is a personal project I created before my trip to Nashville. I included outfit inspiration, where to stay, shop, and eat.
Senior Year Room Inspiration
This was a personal project that I created to conceptualize my bedroom for my junior and senior years of college.
The Grad Guide
The Grad Guide is a personal project sent to my photographer for senior year portraits. I included the main locations, outfits, and photo inspiration.
Puerto Rico Lookbook
This was a personal project that I created to determine outfits for a trip to Puerto Rico.